Online Value Creation Behavior of Ōura Ring Users and Service Quality Evaluation

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dc.contributor.authorSoltani, Sanaz
dc.contributor.authorTuunanen, Tuure
dc.contributor.authorMakkonen, Markus
dc.contributor.authorHolopainen, Jani
dc.date.accessioned2023-12-26T18:36:55Z
dc.date.available2023-12-26T18:36:55Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2023.155
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other91035773-439d-4e77-ae0f-35a9c62c466b
dc.identifier.urihttps://hdl.handle.net/10125/106532
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDrivers for Next Level Digital Service Innovation: Metaverse, IoT and Generative AI
dc.subjectself-tracker technology
dc.subjectservice quality
dc.subjectsocial media
dc.subjectvalue co-creation
dc.subjectvalue co-destruction
dc.titleOnline Value Creation Behavior of Ōura Ring Users and Service Quality Evaluation
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractUsers’ interaction in virtual communities, can co-create and co-destruct value and greatly influence users’ perception of service quality. We explored the online value creation behavior of ŌURA Ring (a self-monitoring device) users by focusing on customer-to-customer (C2C) interaction. This study presented one of the initial conceptual frameworks for examining online value creation behavior in the context of self-tracking technologies. AMOS and fsQCA were applied for relationship testing. The findings demonstrated that when value co-creation (VCC) and value co-destruction (VCD) occur concurrently, the existence of perceived functional value (PFV) and perceived hedonic value (PHV) is required for users to have a favorable service quality experience. In addition, PFV was validated as the most essential component for favorable PSQ. The proposed conceptual model can guide self-tracker providers in determining how to join and promote C2C interactions in the virtual community to enhance consumers’ PSQ.
dcterms.extent10 pages
prism.startingpage1265

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Drivers for Next Level Digital Service Innovation: Metaverse, IoT and Generative AI