Drivers for Next Level Digital Service Innovation: Metaverse, IoT and Generative AI

Permanent URI for this collectionhttps://hdl.handle.net/10125/107430

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    Online Value Creation Behavior of Ōura Ring Users and Service Quality Evaluation
    (2024-01-03) Soltani, Sanaz; Tuunanen, Tuure; Makkonen, Markus; Holopainen, Jani
    Users’ interaction in virtual communities, can co-create and co-destruct value and greatly influence users’ perception of service quality. We explored the online value creation behavior of ŌURA Ring (a self-monitoring device) users by focusing on customer-to-customer (C2C) interaction. This study presented one of the initial conceptual frameworks for examining online value creation behavior in the context of self-tracking technologies. AMOS and fsQCA were applied for relationship testing. The findings demonstrated that when value co-creation (VCC) and value co-destruction (VCD) occur concurrently, the existence of perceived functional value (PFV) and perceived hedonic value (PHV) is required for users to have a favorable service quality experience. In addition, PFV was validated as the most essential component for favorable PSQ. The proposed conceptual model can guide self-tracker providers in determining how to join and promote C2C interactions in the virtual community to enhance consumers’ PSQ.
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    Why Blockchain-Based Digital Assets Are Owned on Decentralized Metaverse Platforms?
    (2024-01-03) Li, Lin; Peng, Peishu; Ren, Gang
    This study investigates ownership of blockchain-based digital assets in a decentralized metaverse platform enabled by Web3 and built on blockchain technology. Using the dual-process model of psychological ownership, the research examines factors influencing individuals' desire for ownership in this context. Through fsQCA analysis, necessary conditions and configurations driving ownership patterns are identified. Findings reveal a substitutive relationship between Transfer rights and Voting rights, as well as between Control usage and Voting rights. Additionally, a complementary relationship is observed between the presence of Self-investment and absence of Trade as core conditions within configurations. Notably, in the absence of Profits and Trade, possessing Transfer rights or Voting rights plays a crucial role in driving individuals to acquire higher levels of blockchain-based digital asset ownership. High profits are also highlighted as a motivator for digital asset ownership. These findings shed light on the psychological dynamics of ownership in decentralized metaverse platforms and DAOs.
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