Assessing Drinking Norms from Attending Drinking Events and Social Network Site Use

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dc.contributor.authorRui, Jian
dc.contributor.authorStefanone, Michael
dc.date.accessioned2016-12-29T01:25:45Z
dc.date.available2016-12-29T01:25:45Z
dc.date.issued2017-01-04
dc.description.abstractThis study compares how exposure to drinking information on social network sites (SNSs) and attending drinking events are related to college students’ perceived drinking norms. A two-wave online survey using a national sample (N = 151) was conducted. While exposure to drinking information on SNSs was positively related to perceived injunctive drinking norms, attending drinking events was positively associated with perceived descriptive drinking norms. In addition, attention to social comparison information was positively related to both drinking norms and moderated the relationship between attending drinking events and both norms. This study extends the research on social norms and new technology, and suggests implications about how to incorporate new media into drinking campaigns.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.452
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41610
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial norms
dc.subjectsocial network sites
dc.subjectattention to social comparison information
dc.subjectcollege drinking
dc.titleAssessing Drinking Norms from Attending Drinking Events and Social Network Site Use
dc.typeConference Paper
dc.type.dcmiText

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