Assessing Drinking Norms from Attending Drinking Events and Social Network Site Use
Date
2017-01-04
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
This study compares how exposure to drinking information on social network sites (SNSs) and attending drinking events are related to college students’ perceived drinking norms. A two-wave online survey using a national sample (N = 151) was conducted. While exposure to drinking information on SNSs was positively related to perceived injunctive drinking norms, attending drinking events was positively associated with perceived descriptive drinking norms. In addition, attention to social comparison information was positively related to both drinking norms and moderated the relationship between attending drinking events and both norms. This study extends the research on social norms and new technology, and suggests implications about how to incorporate new media into drinking campaigns.
Description
Keywords
Social norms, social network sites, attention to social comparison information, college drinking
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 50th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.