Exploring Archetypes of Value Co-Destructive Privacy Practices

Kurtz, Christian
Vogel, Pascal
Semmann, Martin
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Personal data is a critical resource to tailor digital services to the context of use and the preferences of individual users. Services have the characteristic that users and providers no longer interact in a dyadic relationship but rather in service systems co-creating value. Here, actors can provoke adverse effects that result from misaligned or destructive behavior. In service research, value co-destruction emerged as a perspective to study such undermined value co-creation. We use this lens in the case of information privacy as an example of a normative value. Building on a multi-case analysis of information privacy violations reported in the news, we elucidate seven archetypes of value co- destruction. These archetypes enable an understanding of underlying conceptions and mechanisms of actor arrangements that inhibit the holistic consideration of normative values such as information privacy in digital services.
Digital and Cybernized Services and Digitalization of Services, data protection, information privacy, responsibility., service ecosystem, service system
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