Pictographs, Ideograms, and Emojis (PIE): A Framework for Empirical Research Using Non-verbal Cues

dc.contributor.author Suntwal, Sandeep
dc.contributor.author Brown, Sue
dc.contributor.author Brandimarte, Laura
dc.date.accessioned 2020-12-24T20:20:00Z
dc.date.available 2020-12-24T20:20:00Z
dc.date.issued 2021-01-05
dc.description.abstract We propose an empirical framework to understand the impact of non-verbal cues across various research contexts. A large percentage of communication on the Internet uses text-driven non-verbal communication cues often referred to as emojis. Our framework proposes two types of factors to understand the impact of emojis. The first type consists of pictographs, ideograms, and emojis (PIE) factors such as usage, valence, position, and skin tone, and the second type consists of contextual factors depending on the research context, such as fake news, which has high social impact. We discuss how the effect of PIE factors and contextual factors can be used to measure belief, trust, reputation, and intentions across these contexts.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2021.771
dc.identifier.isbn 978-0-9981331-4-0
dc.identifier.uri http://hdl.handle.net/10125/71391
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Impact and Information Systems
dc.subject belief
dc.subject emoji
dc.subject fake news
dc.subject ideogram
dc.subject semiotics
dc.title Pictographs, Ideograms, and Emojis (PIE): A Framework for Empirical Research Using Non-verbal Cues
prism.startingpage 6400
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