Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy

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dc.contributor.author Guan, Kathleen W.
dc.contributor.author Salminen, Joni
dc.contributor.author Nielsen, Lene
dc.contributor.author Jung, Soon-Gyo
dc.contributor.author Jansen, Bernard J.
dc.date.accessioned 2020-12-24T19:55:34Z
dc.date.available 2020-12-24T19:55:34Z
dc.date.issued 2021-01-05
dc.description.abstract Practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and found the practice most prevalent in the user experience design, healthcare, market research, and social media strategy domains. Within these domains, user experience design personas are characterized by their focus on user activity goals, health personas on medical patients’ physical symptoms, market research personas on customers’ lifestyles, and social media strategy personas on interactions within and between online communities. We identify and compare the elements in the personas. Based on these, we provide guidelines for professionals interested in developing personas for understanding barriers to positive user experience, recruiting users, and building online communities, including how to represent persona details related to lifestyle and health, contexts of product usage, and scaling of online data.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2021.540
dc.identifier.isbn 978-0-9981331-4-0
dc.identifier.uri http://hdl.handle.net/10125/71157
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Human-Computer Interaction in the Digital Economy
dc.subject healthcare
dc.subject market research
dc.subject methods
dc.subject personas
dc.subject professional application areas
dc.subject social media strategy
dc.subject user experience
dc.title Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy
prism.startingpage 4446
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