How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce

Simple item page
dc.contributor.authorOvaska, Maria
dc.contributor.authorHallikainen, Heli
dc.contributor.authorLaukkanen, Tommi
dc.date.accessioned2023-12-26T18:43:52Z
dc.date.available2023-12-26T18:43:52Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.527
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other9d5495e4-c547-495a-bb67-68f646238163
dc.identifier.urihttps://hdl.handle.net/10125/106911
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectElectronic Marketing
dc.subjectc2c e-commerce
dc.subjectchristmas
dc.subjectgift-giving behavior
dc.subjectgreen consumption values
dc.subjectintention-behavior gap
dc.titleHow Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractThe intention-behavior gap is a true concern in sustainability contexts. Given that consumers vary in their pro-environmentalism, we study might green consumption values reinforce the intention-behavior relationship in sustainable consumption? Consumer-to-consumer e-commerce marketplaces provide platforms to implement the circular economy and sustainable consumption in daily life. A two-stage longitudinal study of 210 respondents asks consumers’ intentions to buy second-hand Christmas gifts before Christmas and the same individuals’ actual behavior after Christmas. The present study finds that intentions predict actual behavior. The effect is moderated by green consumption values suggesting that green consumption values reinforce the effect of intentions on behavior in a sustainability context. The effects are not confounded by age, gender, education, or income of the respondents.
dcterms.extent8 pages
prism.startingpage4375

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0431.pdf
Size:
489.83 KB
Format:
Adobe Portable Document Format
Download

Collections

Electronic Marketing