Electronic Marketing
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Item Striking a Balance: Harnessing Both the Business and Informational Value of Online Reviews through Resource-matching(2024-01-03) Zhang, Yicheng; Lu, Tian; Zhang, Yingjie; Han, Jiayan; Zhang, ChenghongItem Consumer Trust Building on CBEC Platforms: The Perspective of Product Authenticity Assurance Mechanisms(2024-01-03) Wu, Wei; Wang, Sihang; Wang, JuanItem Understanding the Impact of Emotional Comments and Image on Resistance Intention and Participation: A Study of Taiwanese Consumers' Buying(2024-01-03) Liang, Chih-Chin; Shiau, WenlungItem Platform Pricing in the Presence of Cross-platform Network Effects(2024-01-03) Ji, Zhe(Betty); Wu, RuhaiItem Rundle in the Jungle! Why Do People Subscribe to Amazon Prime? Analyzing the Combination of Flat Rate and Bundle Pricing within a Loyalty Program(2024-01-03) Straubert, Christian; Sucky, Eric; Altewischer, DeliaItem The Value of Reputation Systems in Business Contexts – A Qualitative Study Taking the View of Buyers(2024-01-03) Hemmrich, Simon; Schäfer, Jannika; Hansmeier, Philipp; Beverungen, DanielItem How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce(2024-01-03) Ovaska, Maria; Hallikainen, Heli; Laukkanen, TommiItem Riding the Referral Express: Examining the Impact of Referral Reward Programs on Digital Transportation Platforms(2024-01-03) Urban, Felix; Thies, FerdinandItem Introduction to the Minitrack on Electronic Marketing(2024-01-03) Akaka, Melissa; Schau, Hope