Use Your Data: Design and Evaluation of a Card-Based Ideation Tool for Data-Driven Services

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dc.contributor.authorBreitfuss, Gert
dc.contributor.authorSanta-Maria, Tomas
dc.contributor.authorFruhwirth, Michael
dc.contributor.authorDisch, Leonie
dc.date.accessioned2022-12-27T19:17:22Z
dc.date.available2022-12-27T19:17:22Z
dc.date.issued2023-01-03
dc.description.abstractUsing data can significantly improve service design and development. However, for businesses, developing data-driven services can be challenging. To address this, we have developed the Data Service Cards (DSCs), a card-based tool to inspire the design of data-driven services. This paper presents two cycles of a design science research (DSR) project, focusing on the second cycle of redesign and evaluation of the DSCs. We conducted a two-step evaluation, including surveys and external expert ratings of data-driven service ideas. Survey results indicate that the DSCs are a valuable tool for developing data-driven services and external experts consider services designed using DSCs to be of higher quality. With the DSCs, we provide practitioners with a tool that facilitates and improves service design and supports digital transformation. Further, we contribute to DSR literature with a rigorous experimental procedure and to service innovation by supporting the early stages of data-driven service innovation.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2023.633
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.urihttps://hdl.handle.net/10125/103267
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAdvances in Design Science Research
dc.subjectbusiness model innovation
dc.subjectcard-based tools
dc.subjectdata-driven business
dc.subjectdesign science research
dc.subjectservice development
dc.titleUse Your Data: Design and Evaluation of a Card-Based Ideation Tool for Data-Driven Services
dc.type.dcmitext
prism.startingpage5176

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