Use Your Data: Design and Evaluation of a Card-Based Ideation Tool for Data-Driven Services

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2023-01-03

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5176

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Using data can significantly improve service design and development. However, for businesses, developing data-driven services can be challenging. To address this, we have developed the Data Service Cards (DSCs), a card-based tool to inspire the design of data-driven services. This paper presents two cycles of a design science research (DSR) project, focusing on the second cycle of redesign and evaluation of the DSCs. We conducted a two-step evaluation, including surveys and external expert ratings of data-driven service ideas. Survey results indicate that the DSCs are a valuable tool for developing data-driven services and external experts consider services designed using DSCs to be of higher quality. With the DSCs, we provide practitioners with a tool that facilitates and improves service design and supports digital transformation. Further, we contribute to DSR literature with a rigorous experimental procedure and to service innovation by supporting the early stages of data-driven service innovation.

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Advances in Design Science Research, business model innovation, card-based tools, data-driven business, design science research, service development

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10

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Proceedings of the 56th Hawaii International Conference on System Sciences

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Attribution-NonCommercial-NoDerivatives 4.0 International

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