A Framework of Social Media Messages for Crisis and Risk Communication: A Study of the Covid-19 Pandemic

dc.contributor.author Depaula, Nic
dc.contributor.author Hagen, Loni
dc.contributor.author Roytman, Stiven
dc.contributor.author Dyson, Deaundre
dc.contributor.author Alnahass, Dana
dc.contributor.author Patel, Mihir
dc.contributor.author Hill, Alex
dc.date.accessioned 2021-12-24T17:39:36Z
dc.date.available 2021-12-24T17:39:36Z
dc.date.issued 2022-01-04
dc.description.abstract Social media are important channels for crisis and risk communication by government agencies. However, existing frameworks for studying these messages use loose and inconsistent terminology, making it difficult to build on this research and understand how message features impact message diffusion. In this study, we provide a framework based on textual and media dimensions of messages for improved analysis of social media crisis and risk communication. We apply the framework to a sample of Twitter posts from United States local, state and federal public health agencies during a year of the Covid-19 pandemic. Results show reasonable reliability levels for coding of message features; differences and similarities of messages across local, state and federal public health agencies; and significant associations between message features and message diffusion. The study contributes to research on crisis and risk messages, and our understanding of the impacts of message features on message diffusion.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.300
dc.identifier.isbn 978-0-9981331-5-7
dc.identifier.uri http://hdl.handle.net/10125/79633
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Disaster Information, Resilience, for Emergency and Crisis Technologies
dc.subject covid-19
dc.subject crisis
dc.subject public health
dc.subject risk communication
dc.subject social media
dc.title A Framework of Social Media Messages for Crisis and Risk Communication: A Study of the Covid-19 Pandemic
dc.type.dcmi text
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