Examining Continuance Intention to Exercise in a Virtual Reality Environment

Abstract

The use of virtual reality (VR) as a persuasive technology has gained research attention. However, few empirical research has been conducted to explain how persuasive systems design (PSD) features and user experience features affect users’ continuance intention to use VR to exercise. This study aimed to examine the factors that influence continuance intention to use VR to exercise. A VR exercise environment was developed, and quantitative data was collected from 118 users post-exercise. Results of the partial least squares structural equation modeling analysis showed that perceived enjoyment, effectiveness, and persuasiveness significantly influenced continuance intention. However, perceived effectiveness had the strongest impact. The exogenous driver constructs (primary task support, dialogue support, credibility support, and perceived immersion) also significantly influenced continuance intention. These findings highlight how the association between user experience and PSD features may be considered in the development of VR exercise systems to improve adoption and compliance.