Among Followers and Rebels: Professional Identity and Digitalization of Work

Abstract

The digitalization of work practices has changed the conditions for many professions. In this study, we explore the relation between professional identity and digitalization in the workplace. We join the research stream within professional identity research that views identity as a narrative construction, a story that individuals tell themselves and others to tell who they are, in this case in relation to digitalization. The empirical data derive from two different contexts: Nordic primary school teachers and European hoteliers at an international hotel chain. In total, 72 interviews were conducted. The study contributes to existing literature by providing increased knowledge on digitalization of work practices by illustrating different approaches to digitalization of work that extend over a specific profession. Theoretical contributions involve suggesting four ideal types of categorization to explain the approach to digitalization in professional life.