Network Orchestration: Managing the Scaling of Platform-based Ecosystems

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dc.contributor.authorSvendsrud, Daniel Stedjan
dc.contributor.authorSmith, Peter
dc.contributor.authorHydle, Katja
dc.date.accessioned2022-12-27T19:20:23Z
dc.date.available2022-12-27T19:20:23Z
dc.date.issued2023-01-03
dc.description.abstractMulti-sided platform-based ecosystems have emerged as an important organizational arrangement and business model that sees the transformation of pipeline economies into network economies. How managers in these ecosystems approach scaling—as a means to grow their firms—is qualitatively different from what is prevalent in pipeline economies. This paper investigates how two platform companies in B2B markets scale their platform offering to users. We find that the type of platform, whether it is an innovation platform or transaction platform, involves different network effects. We show that innovation platforms need direct orchestration due to a lack of network effects, whereas transaction platforms follow a market logic which makes it easier to create network effects without direct interference by management.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2023.728
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.urihttps://hdl.handle.net/10125/103362
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectManaging the Dynamics of Platforms and Ecosystems
dc.subjectnetwork effects
dc.subjectorchestrating
dc.subjectplatform ecosystems
dc.subjectscaling
dc.titleNetwork Orchestration: Managing the Scaling of Platform-based Ecosystems
dc.type.dcmitext
prism.startingpage6004

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Managing the Dynamics of Platforms and Ecosystems