Blockchain-based e-Commerce Platforms and Sustainable Products: How Transparency Influences Consumer Willingness to Pay a High Price?

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dc.contributor.authorHina, Maryam
dc.contributor.authorIslam, A.K.M. Najmul
dc.date.accessioned2024-12-26T21:09:18Z
dc.date.available2024-12-26T21:09:18Z
dc.date.issued2025-01-07
dc.description.abstractThis study investigates how the perceived transparency of a blockchain-based B2C e-commerce platform affects the perceived quality of a sustainable product and encourages consumers’ willingness to pay a high price. We conducted focus group discussions to design a scenario and user interface (UI) and developed a survey to test our study model. The results revealed that the perceived transparency of a blockchain-based B2C e-commerce platform enhances consumers’ willingness to pay a high price for a sustainable product by manifesting the perceived quality of a sustainable product. Further, we observed that high sustainable information clarity reduces the impact of the perceived transparency of a blockchain-based B2C e-commerce platform on the perceived quality of a sustainable product. This study contributes to the IS literature by providing insights into the intricate effects of blockchain-based B2C e-commerce platform transparency, underscoring the importance of sustainable information clarity in shaping consumers’ perceptions of sustainable product quality.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.668
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other2e4cd486-9ae1-4732-acad-dc3bbc8f9f2f
dc.identifier.urihttps://hdl.handle.net/10125/109516
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectBlockchain – Decentralized Digital Transformation
dc.subjectblockchain transparency, e-commerce, information clarity, sustainable products, willingness to pay a high price
dc.titleBlockchain-based e-Commerce Platforms and Sustainable Products: How Transparency Influences Consumer Willingness to Pay a High Price?
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage5566

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