Blockchain-based e-Commerce Platforms and Sustainable Products: How Transparency Influences Consumer Willingness to Pay a High Price?
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Date
2025-01-07
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5566
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This study investigates how the perceived transparency of a blockchain-based B2C e-commerce platform affects the perceived quality of a sustainable product and encourages consumers’ willingness to pay a high price. We conducted focus group discussions to design a scenario and user interface (UI) and developed a survey to test our study model. The results revealed that the perceived transparency of a blockchain-based B2C e-commerce platform enhances consumers’ willingness to pay a high price for a sustainable product by manifesting the perceived quality of a sustainable product. Further, we observed that high sustainable information clarity reduces the impact of the perceived transparency of a blockchain-based B2C e-commerce platform on the perceived quality of a sustainable product. This study contributes to the IS literature by providing insights into the intricate effects of blockchain-based B2C e-commerce platform transparency, underscoring the importance of sustainable information clarity in shaping consumers’ perceptions of sustainable product quality.
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Blockchain – Decentralized Digital Transformation, blockchain transparency, e-commerce, information clarity, sustainable products, willingness to pay a high price
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10
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Proceedings of the 58th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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