Do You See Harm in Your Social Media Influencer Engagement? The Mechanism of Perceived Threat

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dc.contributor.authorFarivar, Samira
dc.contributor.authorWang, Fang
dc.contributor.authorTurel, Ofir
dc.date.accessioned2023-12-26T18:39:07Z
dc.date.available2023-12-26T18:39:07Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.334
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.otherb8514d3b-abf1-4a0d-ad70-be6f0baa0888
dc.identifier.urihttps://hdl.handle.net/10125/106717
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Media Influencers and Influencing
dc.subjectinstagram
dc.subjectintimate disclosure
dc.subjectperceived threat
dc.subjectproblematic engagement
dc.subjectsocial media influencers
dc.titleDo You See Harm in Your Social Media Influencer Engagement? The Mechanism of Perceived Threat
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractIn the era of excessive social media usage, users' coping responses are shaped by their assessment of potential harm, known as perceived threat. This study explores the mechanism underlying perceived threat in followers' engagement with social media influencers. Based on the stimulus-organism-response framework, we examine the relationships between followers' following and interaction comprehensiveness, their cognitive (obsession) and affective (emotional attachment) engagement, and perceived threat, with the moderation of influencers' intimate disclosure. Findings from a survey of 250 followers indicate that following comprehensiveness increases obsession and emotional attachment related to influencer engagement, while the effect of interaction comprehensiveness is insignificant. Obsession positively influences perceived threat, which is negatively moderated by influencers' intimate disclosure. These results highlight the importance of following (rather than interaction) comprehensiveness and the cognitive (rather than emotional) facet in followers' threat assessment. The study contributes valuable insights for users, influencers, marketers, and researchers, in fostering healthy and responsible engagement practices on social media.
dcterms.extent10 pages
prism.startingpage2758

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