Social Media Influencers and Influencing
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Item The Impact of Online Word-of-Mouth and Default News on Trading Volumes in Peer-to-Peer Lending Platforms(2024-01-03) Shang, Yanan; Hu, Jin; Tao, Cheng; Hu, Daning; Yang, XuanItem Decentralized Opinion Leadership: A Study of Crypto Influencers in the Twitter Discourse on Bitcoin(2024-01-03) Lichti, Constantin; Ademi, Endrit; Tumasjan, AndranikItem Predicting Sales Lift of Influencer-generated Short Video Advertisements: A Ladder Attention-based Multimodal Time Series Forecasting Framework(2024-01-03) Fu, Zhe; Wang, Kanlun; Wang, Jianfei; Zhu, YunqinItem Managing the Social Influence of Public Figures on Social Media(2024-01-03) Tseng, Hsiao-Ting; Lo, Chia-Lun; Shih, Ting-AnnItem Unraveling the Role of Social Media Influencers’ Characteristics in Increasing Consumer CSR Engagement: A Perspective from Social Learning Theory(2024-01-03) Yang, Kiseol; Menchaca, Elisha; Esquivel Lizarraga, BrendaItem The Attractiveness of Visuals vs. Content: Investigating the Impact of Video Features on Active Engagement for Virtual Influencer Videos(2024-01-03) Wang, Ying; Wu, Jiao; Song, JaekiItem Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse(2024-01-03) Batinovic, Henrietta; Tingelhoff, Fabian; Hammerschmidt, Maik; Schöbel, SofiaItem Exploring the Influence of Contagious Threats on Consumer Perceptions of Social Media Influencers(2024-01-03) Deng, Bingjie; Yin, YunluItem Toward a Taxonomy of Social Media Influencers in Public Health Communication(2024-01-03) Marx, Julian; Blanco, Beatriz; Bollmann, Hannah