Time-contingent Impact of Inconsistent Action-based Information Cues on Social Commerce Purchases: An Experimental Investigation

Simple item page
dc.contributor.author Bhattacharyya, Samadrita
dc.contributor.author Bose, Indranil
dc.date.accessioned 2019-01-03T00:33:50Z
dc.date.available 2019-01-03T00:33:50Z
dc.date.issued 2019-01-08
dc.description.abstract Social commerce websites predominantly display two types of action-based online social information: product’s past purchases and bookmarks (e.g. wish-lists). The impact of inconsistency between these two information cues on consumer decision making is uncertain and is expected to be dependent on the purchase context. In this paper we investigate the effect of (action-based) online social information inconsistency on consumers’ likelihood of purchasing a product for temporally proximal and distant purchases. Using a controlled experimental set-up with Latin-square design and linear mixed model analysis we find significant interaction effect of information inconsistency type and temporal distance of purchase on purchase likelihood of product, establishing the purchase timing dependent impact of information inconsistency. The paper offers several academic implications, and valuable insights for website managers to elicit favorable consumer responses even under information inconsistency and effectively design their product recommendation strategies.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.609
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59944
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Shopping: The Good, the Bad, and the Ugly
dc.subject Internet and the Digital Economy
dc.subject social commerce, information inconsistency, wish-lists, experimental studies, action-based information cue
dc.title Time-contingent Impact of Inconsistent Action-based Information Cues on Social Commerce Purchases: An Experimental Investigation
dc.type Conference Paper
dc.type.dcmi Text
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
0504.pdf
Size:
551.76 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Social Shopping: The Good, the Bad, and the Ugly