Time-contingent Impact of Inconsistent Action-based Information Cues on Social Commerce Purchases: An Experimental Investigation

Date

2019-01-08

Contributor

Advisor

Department

Instructor

Depositor

Speaker

Researcher

Consultant

Interviewer

Narrator

Transcriber

Annotator

Journal Title

Journal ISSN

Volume Title

Publisher

Volume

Number/Issue

Starting Page

Ending Page

Alternative Title

Abstract

Social commerce websites predominantly display two types of action-based online social information: product’s past purchases and bookmarks (e.g. wish-lists). The impact of inconsistency between these two information cues on consumer decision making is uncertain and is expected to be dependent on the purchase context. In this paper we investigate the effect of (action-based) online social information inconsistency on consumers’ likelihood of purchasing a product for temporally proximal and distant purchases. Using a controlled experimental set-up with Latin-square design and linear mixed model analysis we find significant interaction effect of information inconsistency type and temporal distance of purchase on purchase likelihood of product, establishing the purchase timing dependent impact of information inconsistency. The paper offers several academic implications, and valuable insights for website managers to elicit favorable consumer responses even under information inconsistency and effectively design their product recommendation strategies.

Description

Keywords

Social Shopping: The Good, the Bad, and the Ugly, Internet and the Digital Economy, social commerce, information inconsistency, wish-lists, experimental studies, action-based information cue

Citation

Extent

10 pages

Format

Geographic Location

Time Period

Related To

Proceedings of the 52nd Hawaii International Conference on System Sciences

Related To (URI)

Table of Contents

Rights

Attribution-NonCommercial-NoDerivatives 4.0 International

Rights Holder

Local Contexts

Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.