Continued Usage and Location Disclosure of Location-Based Applications: A Necessity for Location Intelligence

Abstract

Location-based applications (LBA) have been widely accepted and used for different purposes ranging from navigation to dating or gaming. Most LBAs ask users to provide access to location data for more efficient and personalized location-based services. Location intelligence as an emerging area of business intelligence relies heavily on disclosing location information by users. This research builds a continuance usage and location disclosure model from the expectation-confirmation perspective. The effect of benefit expectations on usefulness and satisfaction is hypothesized. In addition, the positive effect of usefulness on satisfaction and continuance intention is postulated. After collecting survey data from main LBA users, the results of the analysis support the proposed model. Findings contribute to the current literature in business intelligence by focusing on location disclosure behavior in the context of LBAs and the necessity of this type of information for location intelligence.