Designing a Primary Personal Information Market as an Industry Platform: a Service Innovation Approach

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dc.contributor.authorFarrelly, Ross
dc.contributor.authorChew, Eng
dc.date.accessioned2016-12-29T01:42:52Z
dc.date.available2016-12-29T01:42:52Z
dc.date.issued2017-01-04
dc.description.abstractIt is well recognised that personal data have \ intrinsic value to B2C companies. However, there \ are no widely adopted means by which individuals \ can benefit financially from the personal data they \ generate. Furthermore, there is a substantial lack of \ empirical research on markets for online personal \ data. Nevertheless, prior work has shown that a \ Primary Personal Information Market (PPIM) is a \ viable solution to the problem of monetising \ personal data. This paper explores how a PPIM \ could be conceptualised and designed as an \ Industry Platform. Using an integrated Service \ Innovation Method (iSIM) we incorporate into our \ design a multi-sided personal information business \ model to facilitate commercialisation. An initial \ prototype is developed and its utility from a data \ product consumer’s perspective is evaluated using \ semi-structured interviews with industry \ practitioners. We find that a PPIM conceptualised \ as an industry platform has significant commercial \ appeal and that it resolves a number of objections \ raised in response to previous designs.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.556
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41712
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectindustry platform
dc.subjectservice architecture
dc.subjectPersonal Information
dc.subjectintegrated Service Innovation Method
dc.titleDesigning a Primary Personal Information Market as an Industry Platform: a Service Innovation Approach
dc.typeConference Paper
dc.type.dcmiText

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