Using the Control Balance Theory to Explain Social Media Deviance

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dc.contributor.authorLowry, Paul Benjamin
dc.contributor.authorMoody, Gregory
dc.contributor.authorChatterjee, Sutirtha
dc.date.accessioned2016-12-29T00:54:18Z
dc.date.available2016-12-29T00:54:18Z
dc.date.issued2017-01-04
dc.description.abstractOnline Social Media Deviance (OSMD) is one the rise; however, research in this area traditionally has lacked a strong theoretical foundation. Following calls to reveal the theoretical underpinnings of this complex phenomenon, our study examines the causes of OSMD from several novel angles not used in the literature before, including: (1) the influence of control imbalances (CIs) on deviant behavior, (2) the role of perceived accountability and deindividuation in engendering CI, (3) and the role of IT in influencing accountability and deindividuation. Using an innovative factorial survey method that enabled us to manipulate the IT artifacts for a nuanced view, we tested our model with 507 adults and found strong support for our model. The results should thus have a strong impetus not only on future SM research but also for social media (SM) designers who can use these ideas to further develop SM networks that are safe, supportive, responsible, and constructive.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.272
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41427
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectcyberbullying
dc.subjectdeviance
dc.subjectsocial media
dc.subjectcontrol-balance theory
dc.subjectaccountability theory
dc.titleUsing the Control Balance Theory to Explain Social Media Deviance
dc.typeConference Paper
dc.type.dcmiText

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