Applying Framing Theory in Digital Transformation Research: Suggestions for Future Research

Abstract

Meaning-making processes are essential to guide new action pathways in organizations. How organizations engage in meaning making of digital technologies should therefore be of particular interest in digital transformation (DT) research. This study explores how an existing theory of meaning making in organizations, namely, framing theory, can be applied in DT research. It contributes to the literature by offering a synthesis of framing theory, with an emphasis on framing of digital and information technologies in organizational contexts and proposing research questions inspired by framing theory for future DT research.