Supporting Business Model Decision-making in B2B Ecosystems: A Framework for Using System Dynamics
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2023-01-03
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6014
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Digital technologies have led to new ways of creating value across organizational boundaries within business ecosystems and now increasingly transform existing business models. However, organizations searching for a successful business model in an ecosystem environment are faced with uncertainty. Previous studies have shown that decision-making can be improved systematically with modeling and simulation. We conducted a two-year action design research study with a B2B start-up and developed a framework with a business ecosystem perspective that supports the use of System Dynamics. This research investigates how an organization in a B2B ecosystem can use simulation to decide on a business model while considering the perspective of other ecosystem actors. We contribute to research on business ecosystems and provide a foundation for further improvements of quantitative business model development tools.
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Managing the Dynamics of Platforms and Ecosystems, action design research, business ecosystems, business model innovation, modeling framework, system dynamics
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10
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Proceedings of the 56th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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