Strategy for managing project front-end of digital transformation – a case for a multidimensional and creative conceptualization

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2023-01-03

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5633

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Abstract

In any human endeavors, a sound strategy constitutes a key success factor. In this essay, we discuss the concept of strategy, its manifestation in digital transformation, and a strategy for managing project front-end activities in digital transformation. More precisely, we first highlight the multidimensional nature of strategy, then different strategies found in digital transformation. Finally, we propose a metaphor with a potential to enhance the understanding of strategy for managing project front-end activities in digital transformation through a vivid description of related phenomena. Overall, this essay advances knowledge in Information Systems through a multidimensional and creative conceptualization of strategy. More precisely, we hope to enhance theory for analyzing and theory for design and action in this field.

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Digital Innovation, Transformation, and Entrepreneurship, closed action strategy, digital transformation, open action strategy, project front-end, strategy

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10

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Proceedings of the 56th Hawaii International Conference on System Sciences

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Table of Contents

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Attribution-NonCommercial-NoDerivatives 4.0 International

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