Renewing the New Environmental Paradigm Scale: The Underlying Diversity of Contemporary Environmental Worldviews

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2017-05

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University of Hawaii at Manoa

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This dissertation explored the attitudes, values, and beliefs underlying the contemporary environmental movement. At present, the most widely used means of measuring environmental attitudes is the New Environmental Paradigm (NEP) Scale. This dissertation chronicles the development and establishment of the NEP and the important role it has played in social science research. It also reviews key empirical and theoretical critiques of the scale, arguing that the worldview embodied by the NEP is representative of a narrow understanding of pro-environmental thought and that there remains the need for a new scale built using the core dimensions underlying contemporary environmentalism’s diversity. Based on an assessment of contemporary environmental discourse, it was theorized that the key areas in which environmentalists diverge are with respect to nature, technology, and scale of societal response. To test this assertion, this project deeply explored a small sample of carefully selected participants with strong environmental identities and diverse attitudes and values. Quantitative and qualitative data was collected using survey question items and in-depth Repertory Grid interviews. Foremost, analysis showed that the sample of environmentalists studied were far from ideologically homogenous. While they agreed with respect to certain issues, such as the seriousness of environmental problems and the inability of the earth to accommodate unlimited resource demands, they also disagreed in key areas, such as the ability of technology to solve environmental problems and the scale at which effective change occurs. With respect to effective environmental problem solving, respondents mentioned green technologies, reducing resource consumption, and policy changes, and they differentiated between these solutions based on cost, the type of social change needed to bring these solutions to fruition, and how difficult they would be to enact. Demographic differences were also assessed: younger respondents were more likely to mention green technology and alternative transportation while older respondents discussed individual political engagement and education and awareness. Respondents were also clustered on the basis of their shared worldviews, which suggested that participants formed four key ideologically coherent groups. Analysis of the attitudes, values, and worldviews of each group and its members showed both internal cohesiveness as well as heterogeneity. The conclusion suggests the components of the NEP that should be retained, points to topical and theoretical additions, and establishes a framework for future research at the population level.

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