What Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services

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dc.contributor.authorZimmer, Franziska
dc.contributor.authorScheibe, Katrin
dc.date.accessioned2019-01-03T00:05:23Z
dc.date.available2019-01-03T00:05:23Z
dc.date.issued2019-01-08
dc.description.abstractWith platforms such as YouNow, Periscope and Ustream, a new type of social networking services (SNSs) became popular, namely general social live streaming services (SLSSs). SLSSs combine Live-TV and social media, leading to video-based social computing. In the empirical part of the paper, we are going to answer three research questions: (1) What are the motivations of the streamers? (2) Is there a relation between motivations and streamed contents? (3) Do gender-specific and generational differences in motivation exist? As research methods, we worked with the systematic observations and content analysis of live online videos (N = 7,667).
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.306
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59692
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectLive Streaming Services
dc.subjectDigital and Social Media
dc.subjectcontent analysis, motivation, social live streaming service, social network service, uses and gratifications theory
dc.titleWhat Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services
dc.typeConference Paper
dc.type.dcmiText

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