What Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services

Date
2019-01-08
Authors
Zimmer, Franziska
Scheibe, Katrin
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Abstract
With platforms such as YouNow, Periscope and Ustream, a new type of social networking services (SNSs) became popular, namely general social live streaming services (SLSSs). SLSSs combine Live-TV and social media, leading to video-based social computing. In the empirical part of the paper, we are going to answer three research questions: (1) What are the motivations of the streamers? (2) Is there a relation between motivations and streamed contents? (3) Do gender-specific and generational differences in motivation exist? As research methods, we worked with the systematic observations and content analysis of live online videos (N = 7,667).
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Keywords
Live Streaming Services, Digital and Social Media, content analysis, motivation, social live streaming service, social network service, uses and gratifications theory
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