Information Privacy Awareness (IPA): A Review of the Use, Definition and Measurement of IPA

Abstract

Despite the acknowledged importance of awareness in the information privacy (IP) literature, we lack a consistent and thorough understanding of information privacy awareness (IPA). Drawing on Endsley’s model of Situation Awareness, we propose a multidimensional model of IPA and define each of its dimensions. We then conducted a thorough review of the IP literature’s use of awareness and synthesize our findings using our proposed model. This paper makes significant contributions by 1) distinguishing between IP knowledge, literacy and awareness 2) consolidating the IP literature’s definitions of awareness and providing a new detailed definition 3) proposing a new IPA model that future authors can reference when using or measuring IPA.