Netnography for Crisis Management and Information Systems Research

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dc.contributor.authorShahbazi, Maryam
dc.contributor.authorTan, Barney
dc.contributor.authorBunker , Deborah
dc.date.accessioned2023-12-26T18:38:23Z
dc.date.available2023-12-26T18:38:23Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.285
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other07f28a12-b828-4151-9f11-80893ff73edb
dc.identifier.urihttps://hdl.handle.net/10125/106664
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectApplying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersections
dc.subjectcrisis management
dc.subjectinformation systems
dc.subjectnetnography
dc.subjectonline community
dc.subjectpublic health communication
dc.titleNetnography for Crisis Management and Information Systems Research
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractIn this study, we champion netnography as a uniquely advantageous research method for both scholars and crisis management agencies. By examining a Facebook community's interactions during a health crisis, we illuminate how netnography can capture intricate social dynamics, including the level of public trust, in real time. This approach provides a nuanced, context-rich perspective often missing in traditional research methods, enhancing our understanding of crisis communication strategies. Our study underscores netnography's unique utility in crisis management, particularly its ability to document evolving communication patterns and public sentiment. This research posits netnography as an invaluable method, suggesting its wider adoption can significantly enhance the efficacy of social media as a tool for crisis communication.
dcterms.extent10 pages
prism.startingpage2308

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Applying Netnographic Research in the System Sciences Context-Insights, Illustrations, and Intersections