Netnography for Crisis Management and Information Systems Research
Files
Date
2024-01-03
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
2308
Ending Page
Alternative Title
Abstract
In this study, we champion netnography as a uniquely advantageous research method for both scholars and crisis management agencies. By examining a Facebook community's interactions during a health crisis, we illuminate how netnography can capture intricate social dynamics, including the level of public trust, in real time. This approach provides a nuanced, context-rich perspective often missing in traditional research methods, enhancing our understanding of crisis communication strategies. Our study underscores netnography's unique utility in crisis management, particularly its ability to document evolving communication patterns and public sentiment. This research posits netnography as an invaluable method, suggesting its wider adoption can significantly enhance the efficacy of social media as a tool for crisis communication.
Description
Keywords
Applying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersections, crisis management, information systems, netnography, online community, public health communication
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 57th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.