Understanding the Success of Sharing Economy Startups: A Necessary Condition Analysis
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2022-01-04
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Sharing economy businesses such as Uber and AirBnB have disrupted the traditional business models and drawn considerable attention from researchers. While many sharing economy startups are found, a majority of them go unnoticed and fail to reach a critical mass for survival. Prior studies have mostly focused on consumer engagement as success factors for sharing economy businesses. Yet, there is a scarcity of research on success factors at the entry level of sharing economy businesses, namely, the fundraising rounds. This study uses a Necessary Condition Analysis (NCA) on 99 sharing economy startups to explore how human capital, innovativeness, and entrepreneurial footprint impact their fundraising success. Our findings show a large necessary effect for human capital and entrepreneurial footprint, and a medium effect for innovativeness on fundraising success. Additionally, firms only need a range of 30% to 40% level of three factors to achieve at least 40% level of fundraising success.
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Crowd-based Platforms, entrepreneurial footprint, innovativeness, necessary condition analysis, sharing economy startup, social capital
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9 pages
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Proceedings of the 55th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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