Unveiling Stakeholder Perspectives on Privacy in the Metaverse: Case Study of a German Car Company

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dc.contributor.author Schulmeyer, Julia
dc.contributor.author Riethmüller, Sophie
dc.contributor.author Hess, Thomas
dc.date.accessioned 2023-12-26T18:45:14Z
dc.date.available 2023-12-26T18:45:14Z
dc.date.issued 2024-01-03
dc.identifier.isbn 978-0-9981331-7-1
dc.identifier.other dcfd70ee-40e0-475d-aa7a-8cfdcea647c0
dc.identifier.uri https://hdl.handle.net/10125/106973
dc.language.iso eng
dc.relation.ispartof Proceedings of the 57th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject The Dark and Bright Sides of the Metaverse
dc.subject automotive industry
dc.subject metaverse
dc.subject privacy
dc.title Unveiling Stakeholder Perspectives on Privacy in the Metaverse: Case Study of a German Car Company
dc.type Conference Paper
dc.type.dcmi Text
dcterms.abstract Companies have turned their attention to becoming part of the metaverse, a persistent, multi-user, three-dimensional environment characterized by the fusion of virtual and physical elements. While the metaverse offers new ways to create value, related software and hardware components require massive amounts of user data, which can raise privacy concerns. In addition, privacy regulation is in its infancy, creating uncertainty about how to operate in a compliant manner. Building on the multi-stakeholder privacy framework, we explored the privacy stakeholders’ (user, management, policymakers) perspectives on the metaverse, analyzed their relationships, and identified measures to align their interests within a single case study of a German car company. The contribution is twofold. First, we demonstrate the importance of involving privacy stakeholders in the design of products and services in new online environments. Second, we propose privacy measures to reconcile the stakeholders’ interests in the metaverse, providing implications for managers and policymakers.
dcterms.extent 10 pages
prism.startingpage 4911
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The Dark and Bright Sides of the Metaverse