This is My Municipality: Unveiling the Significance of Citizens Identification With Their Municipality in Municipal E-Government

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2025-01-07

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1932

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Municipal e-government adoption faces challenges from a federal governmental structure. Diverse local factors in municipalities, like region-specific culture and norms, can lead citizens to identify with their municipality. To study how their social identity and belonging to the municipality affect the adoption of municipal e-government services, we build a framework based on social identity theory and previous literature on municipal e-government adoption. We analyzed data from 140 inhabitants of a German municipality participating in an ongoing e-government pilot project using partial least squares structural equation modeling. Our research shows opportunities for increasing municipal e-government adoption by strengthening citizens' belonging to the municipality and by successfully communicating ongoing e-government initiatives. With our study, we emphasize the need to view internal aspects, such as technology-related factors, as well as external, community-related factors, and open new avenues for future research on municipal e-government and e-government pilot projects.

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Design, Implementation, and Management of Digital Government Policies and Strategies, belongingness, municipal e-government, pilot project, social identity, tradition

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10

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Proceedings of the 58th Hawaii International Conference on System Sciences

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Attribution-NonCommercial-NoDerivatives 4.0 International

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