An Empirical Investigation on the Impact of Crowd Participation on the Degree of Project Success: The Perspective of Crowd Capital

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dc.contributor.author Yin, Chunxiao
dc.contributor.author Mirkovski, Kristijan
dc.contributor.author Liu, Ivy Libo
dc.contributor.author Lim, Kai H.
dc.contributor.author von Briel, Frederik
dc.date.accessioned 2016-12-28T23:41:47Z
dc.date.available 2016-12-28T23:41:47Z
dc.date.issued 2017-01-04
dc.description.abstract Fundraisers expect to raise as much funds as possible even after they have reached initial threshold of funding goal. This study focuses on the degree of project success defined as the total amount of funds a project can obtain after it is already successful (reached the initial threshold of funding goal). Drawing upon the theory of crowd capital, this study aims to explore the effect of the crowds—represented as crowd participation—on the degree of project success. Three types of crowd participation are identified, namely funds pledge, popularity creation, and on-site communication. We postulate that funds pledge will have an inverse U-shaped relationship with the degree of project success; while the other two factors will positively influence the degree of project success. Our empirical data from a reward-based crowdfunding platform supported our predictions for funds pledge and on-site communication. Future research and implications are discussed.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2017.003
dc.identifier.isbn 978-0-9981331-0-2
dc.identifier.uri http://hdl.handle.net/10125/41153
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Crowd Capital
dc.subject Crowd Participation
dc.subject Crowdfunding
dc.subject Degree of Project Success
dc.subject Funds Pledge
dc.title An Empirical Investigation on the Impact of Crowd Participation on the Degree of Project Success: The Perspective of Crowd Capital
dc.type Conference Paper
dc.type.dcmi Text
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