On the Usefulness of Online Review Valance

Simple item page
dc.contributor.authorAkgul, Mehmet
dc.contributor.authorMontazemi, Ali Reza
dc.contributor.authorQahri-Saremi, Hamed
dc.date.accessioned2023-12-26T18:36:04Z
dc.date.available2023-12-26T18:36:04Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.042
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other108c4819-ddfe-491b-afd9-f0d12d8056c3
dc.identifier.urihttps://hdl.handle.net/10125/106417
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCollaboration in Online Communities: Information Processing and Decision Making
dc.subjectevaluative space model
dc.subjectnegativity bias
dc.subjectonline review helpfulness
dc.subjectpositivity offset
dc.subjecttext analytics
dc.titleOn the Usefulness of Online Review Valance
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractOnline reviews are posted by consumers to inform others about their post-usage attitude towards the focal product/service. Often two-sided reviews that provide both pros/cons of a product/service are considered more informative than one-sided reviews. While research has looked into the usefulness of positive versus the negative aspects of the two-sided reviews, the findings are inconclusive. Some studies find negative aspects of the two-sided reviews to be more useful than positive aspects, some find the reverse to be true, and yet there are research findings that show both positive and negative aspects are equally useful. As a result, online review platforms are at loss to deal with the effects of positive/negative aspects of the reviews. Drawing on the Evaluative Space Model, our empirical study of 4705 restaurant reviews from TripAdvisor show that usefulness of reviews depends on how the attitudes of the receivers of the reviews are tilted towards positive or negative aspects of the focal product/service. And that the relationship between review usefulness and reviewers’ attitude is nonlinear.
dcterms.extent10 pages
prism.startingpage349

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0035.pdf
Size:
391.92 KB
Format:
Adobe Portable Document Format
Download

Collections

Collaboration in Online Communities: Information Processing and Decision Making