An Empirical Assessment of the Impact of Strategy Implementation Actions on Digital Business Strategy

Date
2021-01-05
Authors
De Baat Doelman , Marc
Joshi, Anant
Brüggen, Alexander
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5997
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Abstract
In this paper we investigate the effect of strategy implementation actions (SIA) on the implementation of a digital business strategy (DBS). The result presented in this paper are based on an online survey with 191 responses from senior vice presidents and vice presidents of a large German manufacturing organization. Using structural equation modeling (SEM), we find a positive significant effect SIA on the implementation of a DBS. This is an important implication for academics and practitioners alike, as the actions can serve as implementation guidelines in the future.
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IT Governance and its Mechanisms, digital business strategy implementation, sia dimensions, strategy implementation actions (sia)
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10 pages
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Proceedings of the 54th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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