Digital Nomad Entrepreneurship and Lifestyle Design: A Process Theory

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2022-01-04

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Advances in information technology have led to the emergence of a digital workforce comprised of several types of workers, one such being the digital nomad. There is an opportunity in to expand the IS literature by investigating the entrepreneurial side of digital nomadism. Digital nomad entrepreneurship (DNE) is a growing phenomenon and distinctive approach to life and entrepreneurship. Previous research has tended to focus on either the lifestyle or business-level aspects of DNE. This study uses grounded theory method to investigate the merger of lifestyle and business factors that combine to form how an individual becomes a digital nomad entrepreneur. The findings reveal a model called the “Digital Nomad Entrepreneurship & Lifestyle Design Process”, which is comprised of four conceptual sub-categories: 1). Pre-Day Zero - Lamentation & Discovery, 2). Plugging In - Transition & Acculturation, 3). Just Get Started - 1,000 Messy Days, and 4). The Other Side - Mentality Shifts and Scale Lessons.

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Digitalization of Work, digital entrepreneruship, digital nomadism, digital work, grounded theory

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10 pages

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Proceedings of the 55th Hawaii International Conference on System Sciences

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Attribution-NonCommercial-NoDerivatives 4.0 International

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