Decomposing the Impact of Credit Card Promotions  on Consumer Behavior and Merchant Performance

dc.contributor.author	Geng, Dan
dc.contributor.author	Kauffman, Robert
dc.date.accessioned	2016-12-29T02:04:16Z
dc.date.available	2016-12-29T02:04:16Z
dc.date.issued	2017-01-04
dc.description.abstract	Card-based partnerships between banks and retailers have created new opportunities for profit enhancement. We use public data, together with proprietary data from a financial institution to examine the impact of card-based promotions on consumer behavior and merchant performance. The results show that card promotions are associated with increasing customer traffic and transactions from the bank for its merchant partners. We also found significant variation among offer sizes, types, as well as merchant and consumer segments. Our research creates valuable insights and paves the way forward for decision support. \
dc.format.extent	7 pages
dc.identifier.doi	10.24251/HICSS.2017.673
dc.identifier.isbn	978-0-9981331-0-2
dc.identifier.uri	http://hdl.handle.net/10125/41836
dc.language.iso	eng
dc.relation.ispartof	Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject	Computational social science
dc.subject	credit cards
dc.subject	customer data analytics
dc.subject	financial services
dc.subject	merchant performance
dc.title	Decomposing the Impact of Credit Card Promotions on Consumer Behavior and Merchant Performance
dc.type	Conference Paper
dc.type.dcmi	Text

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