How Niche Is Niche? Measuring Individuals’ Perception of Technology Niche Darban, Mehdi 2019-01-03T00:34:19Z 2019-01-03T00:34:19Z 2019-01-08
dc.description.abstract Despite the recent advent and popularity of niche technologies, less is known about the adoption dynamics of such systems. In a quest for understanding and differentiating between mainstream vs. niche technologies, and the way such differences influence individuals’ information systems (IS) behaviors, the study argues that a scale to measure individual’s niche perception in the domain of technology usage is needed. Basing on the main argument of the Optimal Distinctiveness theory, the study introduces a much-needed conceptualization and operationalization of niche technology perceptions in the literature. Across three studies, we test a typology of perceived niche and develop and validate a 4-item scale to measure individuals’ niche perceptions in IS domain. As a result, academic researchers may now rely on the developed scale to investigate the dynamics of users’ IS behaviors by incorporating the potential effect of the perceptions of niche in their future research studies.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.614
dc.identifier.isbn 978-0-9981331-2-6
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject The Diffusion, Impacts, Adoption and Usage of ICTs upon Society
dc.subject Internet and the Digital Economy
dc.subject Niche technology, Social networking systems, Percieved niche, Scale development
dc.title How Niche Is Niche? Measuring Individuals’ Perception of Technology Niche
dc.type Conference Paper
dc.type.dcmi Text
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
1.02 MB
Adobe Portable Document Format