EXPLORING DATA MONETIZATION IN ESTABLISHED ORGANIZATIONS: A DYNAMIC CAPABILITY APPROACH

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dc.contributor.author Mirbagheri, Fatemeh
dc.contributor.author Ghanbari, Hadi
dc.contributor.author Rossi, Matti
dc.date.accessioned 2023-12-26T18:43:36Z
dc.date.available 2023-12-26T18:43:36Z
dc.date.issued 2024-01-03
dc.identifier.isbn 978-0-9981331-7-1
dc.identifier.other 98c24087-9279-4d52-a547-b130b030209f
dc.identifier.uri https://hdl.handle.net/10125/106900
dc.language.iso eng
dc.relation.ispartof Proceedings of the 57th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Designing Data Ecosystems: Value, Impacts, and Fundamentals
dc.subject data monetization
dc.subject dynamic capabilities
dc.subject selling analytics
dc.subject selling data
dc.subject selling data-based services
dc.title EXPLORING DATA MONETIZATION IN ESTABLISHED ORGANIZATIONS: A DYNAMIC CAPABILITY APPROACH
dc.type Conference Paper
dc.type.dcmi Text
dcterms.abstract The exponential growth of data, together with the increasing importance of analytics in a wide range of contexts, has given rise to data monetization, a phenomenon in which data and data-based offerings are traded for monetary value. Data monetization is relevant for established organizations since they often generate significant amounts of data which provides them with many opportunities for added revenue streams. Previous research shows that incumbents are falling short in harnessing this potential either because of the lack of knowledge of data-based business models or insufficient resources and capabilities. There is a paucity of research on how incumbents could develop such capabilities to successfully sell data and data-based offerings. To fill this gap, we conducted a multiple case study to explore what kind of capabilities are required by established organizations to successfully sell data. The paper contributes to the evolving discourse on data monetization by providing a new understanding of the required capabilities for selling data from the dynamic capability perspective.
dcterms.extent 10 pages
prism.startingpage 4288
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Designing Data Ecosystems: Value, Impacts, and Fundamentals