Leveraging Gamification to Facilitate Information Sharing in the Service Industry: An Empirical Study

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dc.contributor.author Weber, Sebastian
dc.contributor.author Kordyaka, Bastian
dc.contributor.author Niehaves, Björn
dc.date.accessioned 2023-12-26T18:37:01Z
dc.date.available 2023-12-26T18:37:01Z
dc.date.issued 2024-01-03
dc.identifier.isbn 978-0-9981331-7-1
dc.identifier.other fa6c4eec-f3dc-4f5b-92b2-0919f4da380f
dc.identifier.uri https://hdl.handle.net/10125/106543
dc.language.iso eng
dc.relation.ispartof Proceedings of the 57th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Gamification
dc.subject gamification
dc.subject gamified app design
dc.subject information sharing
dc.subject service industry
dc.subject service optimization
dc.title Leveraging Gamification to Facilitate Information Sharing in the Service Industry: An Empirical Study
dc.type Conference Paper
dc.type.dcmi Text
dcterms.abstract Meeting the expectations of customers is vital for service providers. Against this background, we explore the use of gamification to enhance information sharing possibly enabling a better understanding of customers. The study investigates the impact of gamification features on customers' intention to share information, using the hairdressing industry as a case. Results show that gamification is deemed valuable in this context, potentially influencing users to share more information. The research particularly highlights the importance of social- and achievement-related gamification features. The study uses a cross-sectional research design, collecting data from clickworker (n=133) through an online survey. The findings suggest that the implementation of gamification features should be context-specific and strategic, prioritizing features that provide meaningful and engaging experiences for users. The study concludes that gamification is not just about individual elements but creating a cohesive system that integrates users’ needs to ultimately foster service delivery and enhanced customer experiences.
dcterms.extent 10 pages
prism.startingpage 1348
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