Monetizing Car Data: A Literature Review on Data-Driven Business Models in the Connected Car Domain

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dc.contributor.authorSterk, Felix
dc.contributor.authorDann, David
dc.contributor.authorWeinhardt, Christof
dc.date.accessioned2021-12-24T17:35:27Z
dc.date.available2021-12-24T17:35:27Z
dc.date.issued2022-01-04
dc.description.abstractThe amount of data generated by a single modern vehicle is exploding. Consequently, the entire global automotive industry is facing the question of how to monetize this valuable data. Triggered by the connectivity trend, data-driven business models disrupt the automotive ecosystem by changing mobility behavior, proliferation of technical enablers, new strategic collaborations, and shifting revenue streams. In this study, we analyze the existing body of literature on data-driven business models in the connected car domain and structure it according to four dimensions---value proposition, value architecture, value network, and value finance. Thereby, we contribute to the business model research by providing a comprehensive overview and categorization of existing works in this area and laying the foundation for future research.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.249
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79581
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSmart Mobility Ecosystems and Services
dc.subjectbusiness models
dc.subjectconnected cars
dc.subjectdata monetization
dc.subjectliterature review
dc.titleMonetizing Car Data: A Literature Review on Data-Driven Business Models in the Connected Car Domain
dc.type.dcmitext

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