Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising

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dc.contributor.authorSchrage, Rabea
dc.contributor.authorHubert, Marco
dc.contributor.authorLinzmajer, Marc
dc.date.accessioned2019-01-02T23:52:06Z
dc.date.available2019-01-02T23:52:06Z
dc.date.issued2019-01-08
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.167
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59578
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Mobile Services for Everyday Life
dc.subjectDecision Analytics, Mobile Services, and Service Science
dc.subjectCLT, Mobile In-Store Advertising, Mobile Couponing, Retailing
dc.titleContent is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising
dc.typeConference Paper
dc.type.dcmiText

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