Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising

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dc.contributor.author Schrage, Rabea
dc.contributor.author Hubert, Marco
dc.contributor.author Linzmajer, Marc
dc.date.accessioned 2019-01-02T23:52:06Z
dc.date.available 2019-01-02T23:52:06Z
dc.date.issued 2019-01-08
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.167
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59578
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Digital Mobile Services for Everyday Life
dc.subject Decision Analytics, Mobile Services, and Service Science
dc.subject CLT, Mobile In-Store Advertising, Mobile Couponing, Retailing
dc.title Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising
dc.type Conference Paper
dc.type.dcmi Text
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