Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising

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2019-01-08

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Digital Mobile Services for Everyday Life, Decision Analytics, Mobile Services, and Service Science, CLT, Mobile In-Store Advertising, Mobile Couponing, Retailing

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10 pages

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Proceedings of the 52nd Hawaii International Conference on System Sciences

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Attribution-NonCommercial-NoDerivatives 4.0 International

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