Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising

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0138.pdf (362.94 KB)
Date
2019-01-08
Authors
Schrage, Rabea
Hubert, Marco
Linzmajer, Marc
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Digital Mobile Services for Everyday Life, Decision Analytics, Mobile Services, and Service Science, CLT, Mobile In-Store Advertising, Mobile Couponing, Retailing
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http://hdl.handle.net/10125/59578
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10 pages
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Proceedings of the 52nd Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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Digital Mobile Services for Everyday Life
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