The Relationship Between Crowdsourcing and Consumer Power

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dc.contributor.authorWilson, Matthew
dc.contributor.authorObilo, Onyewuchukwu
dc.contributor.authorRobson, Karen
dc.date.accessioned2021-12-24T18:10:44Z
dc.date.available2021-12-24T18:10:44Z
dc.date.issued2022-01-04
dc.description.abstractThis research investigates consumer power in the context of crowdsourcing. In a series of studies, this research explores differences in consumer perceptions of power based on whether they participate in idea crowdsourcing (in which consumers submit ideas for new offerings) or in crowd voting (in which consumers are invited to vote for various options for new offerings). This research also manipulates whether the crowdsourced ideas or votes were accepted or rejected by the firm, and provides an investigation of consumer perceptions of power. Implications for marketers in terms of optimizing the management of a crowdsourcing initiative are discussed.
dc.format.extent8 pages
dc.identifier.doi10.24251/HICSS.2022.682
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/80020
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectTopics in Knowledge, Innovation, and Entrepreneurship Systems
dc.subjectconsumer empowerment
dc.subjectconsumer power
dc.subjectcrowdsourcing
dc.titleThe Relationship Between Crowdsourcing and Consumer Power
dc.type.dcmitext

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