The Relationship Between Crowdsourcing and Consumer Power Wilson, Matthew Obilo, Onyewuchukwu Robson, Karen 2021-12-24T18:10:44Z 2021-12-24T18:10:44Z 2022-01-04
dc.description.abstract This research investigates consumer power in the context of crowdsourcing. In a series of studies, this research explores differences in consumer perceptions of power based on whether they participate in idea crowdsourcing (in which consumers submit ideas for new offerings) or in crowd voting (in which consumers are invited to vote for various options for new offerings). This research also manipulates whether the crowdsourced ideas or votes were accepted or rejected by the firm, and provides an investigation of consumer perceptions of power. Implications for marketers in terms of optimizing the management of a crowdsourcing initiative are discussed.
dc.format.extent 8 pages
dc.identifier.doi 10.24251/HICSS.2022.682
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Topics in Knowledge, Innovation, and Entrepreneurship Systems
dc.subject consumer empowerment
dc.subject consumer power
dc.subject crowdsourcing
dc.title The Relationship Between Crowdsourcing and Consumer Power
dc.type.dcmi text
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