Structuring the Quest for Strategic Alignment of Artificial Intelligence (AI): A Taxonomy of the Organizational Business Value of AI Use Cases

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dc.contributor.authorEngel, Christian
dc.contributor.authorSchulze Buschhoff, Julius
dc.contributor.authorEbel, Philipp
dc.date.accessioned2021-12-24T18:14:01Z
dc.date.available2021-12-24T18:14:01Z
dc.date.issued2022-01-04
dc.description.abstractThe deployment of Artificial Intelligence (AI) in businesses is said to provide significant benefits to organizations. However, many businesses struggle to align single AI use cases with the overall strategic business value contribution. Thus, we investigate the strategic characteristics that determine the business value contribution of AI use cases at an organizational level. We draw on academic literature and 106 AI use cases to develop a conceptually sound and empirically grounded taxonomy of the organizational business value of AI use cases. With the developed taxonomy, decision-makers are presented with a tool to systematically align AI use cases with strategic objectives. Moreover, our findings reveal how an AI use case can generate different business value contributions in different contexts, which provides researchers with a conceptual frame for informing their empirical research endeavors at the organizational level.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.723
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/80063
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAI, Organizing, and Management
dc.subjectartificial intelligence
dc.subjectbusiness value
dc.subjectorganization
dc.subjectstrategy
dc.subjecttaxonomy
dc.titleStructuring the Quest for Strategic Alignment of Artificial Intelligence (AI): A Taxonomy of the Organizational Business Value of AI Use Cases
dc.type.dcmitext

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