Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart

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dc.contributor.authorCostello, Francis Joseph
dc.contributor.authorYun, Jinho
dc.contributor.authorLee, Kun Chang
dc.date.accessioned2021-12-24T17:58:25Z
dc.date.available2021-12-24T17:58:25Z
dc.date.issued2022-01-04
dc.description.abstractDigital nudging in information systems has become widely prevalent to guide consumers during online decision-making. However, while nudging is about improving the decisions and behaviors in various domains, limited research has explored when digital nudges unethically depart from their intended purpose, whereby opt-in favors profit motives over the user’s best interests. In e-commerce, we defined this as a digital dark nudge (DDN) and explored its use in multiple scenarios against a typical shopping experience. Using an online experiment, we study the economic intentions and emotional perceptions of DDNs, while also accounting for impulsiveness as a moderating personality trait. This study first attempts to use priming and status quo bias as a theoretical lens, and empirical results show increasing evidence of the perverse effects of using DDNs in online e-commerce whereby consumers revert to their status quo, less likelihood of purchase. Our results provide further warning to practitioners about their use of ethical practices such as digital nudging.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.531
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79868
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectBehavioral Economics in the Digital Economy: Digital Nudging and Interface Design
dc.subjectconfirmshaming
dc.subjectdark nudge
dc.subjectdigital nudge
dc.subjectemotional impusiveness
dc.titleDigital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart
dc.type.dcmitext

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Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design