Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart
Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart
dc.contributor.author | Costello, Francis Joseph | |
dc.contributor.author | Yun, Jinho | |
dc.contributor.author | Lee, Kun Chang | |
dc.date.accessioned | 2021-12-24T17:58:25Z | |
dc.date.available | 2021-12-24T17:58:25Z | |
dc.date.issued | 2022-01-04 | |
dc.description.abstract | Digital nudging in information systems has become widely prevalent to guide consumers during online decision-making. However, while nudging is about improving the decisions and behaviors in various domains, limited research has explored when digital nudges unethically depart from their intended purpose, whereby opt-in favors profit motives over the user’s best interests. In e-commerce, we defined this as a digital dark nudge (DDN) and explored its use in multiple scenarios against a typical shopping experience. Using an online experiment, we study the economic intentions and emotional perceptions of DDNs, while also accounting for impulsiveness as a moderating personality trait. This study first attempts to use priming and status quo bias as a theoretical lens, and empirical results show increasing evidence of the perverse effects of using DDNs in online e-commerce whereby consumers revert to their status quo, less likelihood of purchase. Our results provide further warning to practitioners about their use of ethical practices such as digital nudging. | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2022.531 | |
dc.identifier.isbn | 978-0-9981331-5-7 | |
dc.identifier.uri | http://hdl.handle.net/10125/79868 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 55th Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design | |
dc.subject | confirmshaming | |
dc.subject | dark nudge | |
dc.subject | digital nudge | |
dc.subject | emotional impusiveness | |
dc.title | Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart | |
dc.type.dcmi | text |
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