Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart Costello, Francis Joseph Yun, Jinho Lee, Kun Chang 2021-12-24T17:58:25Z 2021-12-24T17:58:25Z 2022-01-04
dc.description.abstract Digital nudging in information systems has become widely prevalent to guide consumers during online decision-making. However, while nudging is about improving the decisions and behaviors in various domains, limited research has explored when digital nudges unethically depart from their intended purpose, whereby opt-in favors profit motives over the user’s best interests. In e-commerce, we defined this as a digital dark nudge (DDN) and explored its use in multiple scenarios against a typical shopping experience. Using an online experiment, we study the economic intentions and emotional perceptions of DDNs, while also accounting for impulsiveness as a moderating personality trait. This study first attempts to use priming and status quo bias as a theoretical lens, and empirical results show increasing evidence of the perverse effects of using DDNs in online e-commerce whereby consumers revert to their status quo, less likelihood of purchase. Our results provide further warning to practitioners about their use of ethical practices such as digital nudging.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2022.531
dc.identifier.isbn 978-0-9981331-5-7
dc.language.iso eng
dc.relation.ispartof Proceedings of the 55th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design
dc.subject confirmshaming
dc.subject dark nudge
dc.subject digital nudge
dc.subject emotional impusiveness
dc.title Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart
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